Mesmo com a presença dos meios digitais na vida de todo mundo, o cartão de visitas não deixa de ser muito importante. Ele pode mediar relacionamentos com clientes ou até mesmo potenciais clientes, sendo um meio de contato em qualquer lugar, hora e independente de fatores externos (como sinal de internet). Principalmente para os advogados, que precisam da confiança do cliente, o cartão pode definir a primeira impressão que ele terá sobre você!
Quer entender melhor sobre a importância do cartão de visita para advogados? Confira!
Networking
Um dos grandes motivos pelos quais é importante ter um cartão de visitas personalizado é porque ele pode carregar suas principais informações de contato. É uma ferramenta acessível , que você (ou um cliente) pode ter sempre à mão para divulgar o seu serviço, ampliando sua rede de networking. Nele pode conter:
● seu nome ou o do seu escritório;
● logo (se houver);
● número de registro OAB;
● sua área de atuação;
● seu telefone e e-mail;
● site ou redes sociais;
● endereço físico para atendimento.
Por ter um espaço reduzido, indicamos que você coloque apenas as informações que são mais importantes. Por exemplo: se você não costuma conversar por e-mail, exclua essa informação do cartão.
Credibilidade
Entregar um cartão de visitas não faz apenas com que qualquer potencial cliente tenha o seu contato, mas com que todas as pessoas já vejam mais credibilidade no seu trabalho. Afinal, fazer um investimento em um material bonito e de qualidade já passa a essência da sua marca: alguém que se preocupa até mesmo com os detalhes!
Imagem
Os materiais de comunicação, sejam quais forem, transmitem a essência das marcas. Isso porque o conjunto de elementos, cores e logotipo tem o objetivo de fixar na cabeça das pessoas a imagem que você deseja passar. Também é assim que acontece com os cartões de visita: os detalhes – que vão desde o tipo de papel até o logo, as cores e a impressão – serão responsáveis pela imagem do seu nome ou negócio.
Um ponto bastante interessante da criação de um cartão de visita é que, como ele pode ser totalmente personalizado, terá o seu estilo. Você pode usar cores complementares que fujam do comum, uma tipografia diferenciada e até mesmo outros recursos visuais de acabamento para ser único e se diferenciar dos concorrentes.
Destaque em meio à concorrência
Por fim, essa é uma das grandes vantagens. Tendo sempre um cartão de visitas em mãos, você está pronto para sair na frente da concorrência. A probabilidade de alguém que tem o seu cartão se interessar pelo seu serviço e entrar em contato com você é muito maior do que procurar um contato aleatório na Internet, certo? Então, é um modo de se destacar e se fazer presente!
Agora que você já sabe da importância desse material para advogados e está pronto para aproveitar todas as vantagens, confira algumas dicas de como fazer cartão de visitas!
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