Por que presentear clientes é uma boa estratégia?

Por que presentear clientes é uma boa estratégia?

A importância de presentear seus clientes é estratégica: fazendo-os se sentirem especiais para você e sua empresa, a chance de fidelizá-los é muito maior! Considerando isso, nós da Zocprint, trouxemos os principais motivos pelos quais vale a pena presentear os seus clientes com mais potencial. Confira!

Por que devo investir em presentes para clientes?

Antes de tudo, é muito importante que você veja o ato de presentear os clientes como um investimento! Não é uma estratégia fútil, mas sim um valor investido que terá retorno. E, acredite se quiser, os resultados costumam ser extremamente positivos! Esse investimento acontece em basicamente três passos e vantagens, que são:

presentear clientes

1 – Conquista

Você provavelmente já sabe a diferença que faz para uma marca conhecer o seu público-alvo e investir em imagem, não é mesmo? Por isso, dentre as várias estratégias de marketing que podem ser usadas para conquistar novos clientes, presentear é uma delas!

Na hora da conquista, materiais promocionais e de divulgação, ou seja, aqueles que levam o seu logotipo, informações de contato e, em alguns casos, uma breve apresentação sobre a empresa, são as melhores opções. A grande vantagem é que eles têm custo baixo de produção e podem estar sempre à mão, fazendo com que você consiga divulgar sua marca onde quer que esteja!

2 – Fidelização

Independentemente do produto ou serviço que você disponibilize, é sempre bom receber os clientes novamente, não é mesmo? Mas manter um consumidor fiel nem sempre é uma tarefa fácil e, por isso, os presentes podem ser uma estratégia criativa! Para fidelizar clientes, você precisa ultrapassar suas expectativas. Mesmo que a sua empresa seja excelente, encantar cada um individualmente faz toda a diferença. E aqui
podemos falar de distribuir materiais promocionais, mas também sobre pensar em agrados especiais para aqueles clientes que têm maior potencial para a sua empresa!

3 – Tratamento VIP

Aqueles clientes que já são fiéis à sua marca e que são importantes para você, estratégica e financeiramente falando, merecem um tratamento diferenciado. Trate-os com exclusividade e crie ações especiais para eles. Isso porque, com certeza, clientes como esses são muito fundamentais para o seu sucesso e valorizá-los mostra que você e sua empresa se importam!

Quando presentear meus clientes?

Além de entender em qual desses três momentos o cliente está, é importante aproveitar as oportunidades certas para entregar esses presentes. Na hora de conquistar, por exemplo, divulgações iniciais como feiras e eventos ou até mesmo a entrega de um cartão de visita em um dia qualquer farão toda a diferença! Para o passo em que o objetivo é a fidelização, lembrar das datas comemorativas é uma estratégia muito legal.

Conheça 6 tipos de materiais promocionais e saiba como usá-los na sua estratégia!

Agora você já tem boas ideias de como presentear seus clientes. E não se esqueça: você não precisa fazer uma grande quantidade dos materiais, apenas o ideal para os clientes que sua marca atende ou deseja presentear.

Para isso, conte com os nossos serviços de impressão e personalização de alta qualidade! Você encomenda online e recebe diretamente no endereço de sua preferência. Além disso, pode escolher entre diversos layouts profissionais que estão à sua disposição em nosso site ou utilizar o seu próprio, caso tenha. Saiba como comprar e personalizar produtos na Zocprint!

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  174. Bright and early, my old friend, the beauty and wellness entrepreneur Liz Earle, is standing at my door clutching a Kilner jar
    with what looks like a small sponge floating in murky water.

    ‘I made kombucha for you,’ she says with an enthusiasm I don’t entirely share.

    (The sponge, it turns out, is the Scoby, or ‘symbiotic culture of bacteria and yeast’, which is what’s used to ferment sweetened
    tea to make kombucha. I don’t realise at the time,
    but this hideous thing takes weeks to develop and
    is in fact a very generous gift.)

    The truth is, I’d drink (almost) anything if it gave
    me Liz’s zip. At 61, a mother of five and a new grandmother,
    she honestly looks 20 years younger. Fans of her YouTube channel and her 170,000 Instagram followers
    will know how bright and smooth her skin is, but in person she is fizzing with energy, too.

    Liz and I have been friends for 25 years – over which time she has somehow seemed to gain in vitality as
    I, nine years her junior, have… well, deflated.

    Beauty and wellness entrepreneur Liz Earle, right, and Beatrice Aidin met back in the 1990s when they were both beauty journalists

    So here’s my plan. I am going to Live Like Liz for a full eight weeks,
    morning to night, to see just how much I, too, can turn back
    the clock.

    I am going to eat, drink and exercise like Liz, ‘ground myself’ in a flower bed
    in my pyjamas like her, and even tape up my mouth à
    la Liz. From my gut to my hormones, my brain to the
    very cells of my skin, I will follow the ‘bio-hacks’ set out in her
    new book A Better Second Half: Dial Back Your Age To Live A Longer,
    Healthier, Happier Life, which swiftly became a bestseller
    on its release this year.

    Liz says it can’t fail, so long as I commit to
    it.

    ‘Who’s to say we can’t or shouldn’t change the way we age?’ she asks.

    ‘I was stronger, fitter and more capable in my 50s than I was in my 40s, so why can’t I be even more so in my 60s,
    70s and beyond?’

    Perhaps more significantly, after the ‘car crash of emotional wreckage’ caused by the
    breakdown of her second marriage, and the divorce she went through in 2020, she now says: ‘I’m
    happier at 61 than I was at 40.’

    Career-wise, it shows. When we met back in the 1990s we were both
    beauty journalists. At launches for new products, I’d merrily down the free Krug while Liz sipped sparkling water.
    ‘Ah Bea, you were the yin to my yang,’ she says.

    Now, her wellness empire has mushroomed… and I’m suffering major work anxiety, a not-unrelated financial crisis and severe sciatica.

    Frankly, I look and feel knackered. My skin is dull and I have dark circles
    under my eyes. Physical pain interferes with my sleep, and I’ve been turning
    rather too readily to the sauvignon blanc to help me nod off.

    Food is not a priority: I’m either not interested or craving sugar, which means I’m a good
    10lb heavier than I should be.

    So, can living like my rather fabulous friend make me feel as young as she looks?

    More to the point – can I really stick to it, kombucha and all?

    ‘Come on Bea, get off your backside!’ Liz demands…

    Liz (left) puts Beatrice through her paces in the gym.
    Beatrice needs extra help with exercise because of her sciatica

    Week one: I face up to my middle-age spread
    Liz’s top-line diet philosophy is high-protein, low carb, meaning she’s a fan of lots of foods I love but didn’t
    think I should eat: butter, unprocessed meat, avocados, good quality cheese, taramasalata
    and thick Greek yoghurt.

    High protein helps us ‘shift to a leaner, more toned shape, and lose that middle-aged spread,’ she
    says.

    Timing matters. Liz eats two meals a day – brunch around 11am and
    dinner at 7pm. The order matters too: clear your plate of chicken before rice, because
    eating protein before carbs keeps blood sugar levels stable.

    In recent years she has increased her coffee intake (before 2pm) because studies show four to five cups is ‘strongly
    associated with living longer’ thanks to the bioactives in coffee
    beans such as chlorogenic acid.

    She eats wheatgerm, soya beans and nuts to up her intake of spermidine – a dietary molecule that interacts with our DNA and mimics an anti-ageing process called
    autophagy, which de-ages us at a cellular level.

    Alcohol is basically a no-no. Liz has the ‘occasional glass’ of
    wine or tequila, but never more than two and never alone.

    I chuck out the ready meals and plonk, roll up my sleeves and
    start cooking from scratch. I grill venison, roast a chicken and make
    soups with the leftovers.

    Eating at specific times works for me – I’m never very hungry first thing –
    and enjoying the protein part of each meal first means I’m fuller and find it easy to cut back on my
    carb portions.

    Gut health is a big focus, which means more fermented foods.
    Much to my surprise, I love the kombucha and soon start to
    brew my own using Liz’s Scoby. But homemade kimchi – fermented veg – is
    a harder sell. When a lunch guest asks me why I’m forcing
    myself to eat something I dislike so much, I reply solemnly: ‘Liz told me to.’

    Week two: I discover I can do only 3 press-ups
    I really need help with exercise because sciatica means my
    normal routine has gone to pot.

    Thankfully, Liz reckons just ten minutes a day of exercises such
    as squats, lunges and press-ups is more valuable in the long term
    than a high-intensity gym session once a week or a long park run.

    She introduces me to her personal trainer, Michael Garry, who
    delivers the (bombshell, but welcome) news that running any distance over 5k can ‘start to have
    negative effects’ on our immune system and bone strength.
    If you’re a runner, make it harder by speeding up
    your time, not increasing your distance.

    At Michael’s insistence, I consult a physio about my sciatica, and then he devises a
    daily regime for me. I try press-ups and make it to three.
    Mortifying. Perseverance is clearly key. As are weights, especially in your 50s.
    ‘The more muscle you have, the more your
    bones are protected from osteoporosis, especially during midlife,’ says Michael.

    For cardio, says Beatrice, I keep swimming twice a week.
    But instead of plodding up and down the pool, I
    start to compete with myself, speeding up the laps

    For my slack and flabby upper arms, he advises shoulder presses
    and hammer curls, with 3kg weights in both hands. I try tricep dips off a chair, and quickly
    find I can increase my reps – until by week four I’m
    doing two sets of 15.

    I work out three times a week at home. At first the routine takes 40 minutes but the more I do,
    the faster I do it, until the whole thing – stretching, press-ups,
    weights – takes just 20 minutes.

    For cardio, I keep swimming twice a week. But instead of plodding
    up and down the pool, I start to compete with myself, speeding
    up the laps.

    Week three: I slow the hormonal roller coaster
    I’m menopausal and already on HRT, but I know I could improve how I feel, which is sluggish and foggy.

    Liz introduces me to something called the ‘estrobolome’
    – the specific collection of bacteria in the gut that influences how our body uses oestrogen. Put simply, some microbes improve the
    efficiency with which oestrogen reaches tissues around the body, meaning we use our dwindling supplies more effectively.

    The best way to support your estrobolome is by
    eating fibre from veg, seeds and nuts, plus some of the low-sugar fruits such
    as apples, berries and plums. Back to the supermarket I go.

    To boost the happy hormone serotonin, my saintly mentor insists I finish
    my morning shower with a minimum 60-second blast of icy
    cold water, resulting – she claims – in a ‘post-shock high’ and ‘genuine glow’.

    Hmmm. I find it hard to relinquish the comfort of a hot shower and feel not
    happy but mutinous as I step out of the bathroom shivering.

    Week four: I stand in the flower bed
    Living Like Liz means getting outside first thing in the morning and
    standing barefoot on the grass. ‘Grounding’ apparently enables electrons from
    the surface of the Earth to transmit deep into the
    body, ‘where they have an anti-inflammatory effect’.

    Liz tells me she does this in the tranquil grounds of her glorious pile in the
    West Country. I do it in a flower bed in my shared patio,
    still in my pyjamas, and feel, well, very self-conscious.
    Later I graduate to the park, and – look away now
    – tread in dog mess, which does not improve my emotional wellbeing.

    She also encourages us to keep a Five Minute Gratitude Journal twice a day.
    ‘Gratitude is… a superpower that improves longevity and supports
    the immune system,’ she says.

    I can’t help but think my better-off mate has rather a lot more to smile about than me but, following instructions,
    I write down three things I am grateful for every morning, and every night a
    short list of ‘good things’ that happened that day, plus another (longer) list of ‘things that
    are concerning me’.

    My scepticism around gratitude slowly lifts as I find it does make me realise
    what’s important and what’s not. It helps me see
    that things are a lot brighter than I thought. Packing in a rush for a weekend away, I can’t find my journal and am
    surprised by how bereft I feel without it.

    Week five: I start to sleep well
    I’m a night owl – I stay up too late watching TV and end up hitting my snooze button past 8.30am…
    and occasionally edging towards 10am.

    Liz reckons anyone can improve their sleep if they follow
    her routine, which means setting an evening alarm for 9pm – to remind yourself to start ‘winding down for bed’.

    Emails, social media and TV are switched off, replaced by
    a printed book or a podcast. She takes 120g of magnesium glycinate in a milky drink half an hour before bed (and stops eating two hours before).

    Living Like Liz means getting outside first thing in the morning 

    Liz wears a bamboo fibre nightie or pyjamas to keep warm because she sleeps with an open window, which she covers with blackout blinds and
    curtains, and sprinkles her pillow with a few
    drops of neat lavender essential oil.

    I’m an e-book reader, so already failing at this
    routine. Still, I leave my phone charging in the kitchen and buy a regular alarm
    clock. The lavender oil makes me sneeze, so I spray my pillows with C.

    Atherley Geranium Spray instead. 

    Oh, and I tape my lips up – Liz shows me how
    when she delivers the kombucha. Forcing yourself to breathe
    through your nose is said to promote more restful sleep.

    All of this is time-consuming and takes practise, but I find the ritual soothing.
    Five weeks in, I’m getting to sleep earlier than I have
    for years – at 10.30pm after 20 minutes drop-off time -and waking at 7.30am.
    How virtuous!

    Week six: I crash off the wagon
    I’m doing my best, but then I go for lunch with a friend who chirpily suggests a
    glass of wine, which turns into a bottle. And then a second.
    Later, with a daytime hangover, I head to M&S and find reduced
    dauphinoise potatoes, which become dinner. 

    Liz has got me on a blood sugar tracker called
    Lingo (£289 for two months – you jab a biosensor the size and shape of a
    plastic bottle top into your upper arm, and then link it to an app on your phone), which
    shows a massive post-potato spike and then a huge slump, which makes me
    tired and irritable. Who knew that such deliciousness had such a high glycaemic load?

    I call Liz to ‘fess up. ‘I have the odd day when I lie in, eat too much cake and
    drink too much tequila,’ she says. ‘But that’s fine because you
    then know what to do to put it right. It’s not about being perfect.’ Phew!

    Week seven: I tackle my financial mess
    Re-reading my journal really helps here. By documenting what I was
    so worried about day by day, my perspective on it changes.

    Here, in black and white, is a record of how I felt at
    the start of this project and how I’ve evolved.

    I’ve come unstuck – in a good way. I’m not going to pretend it’s been easy because change is uncomfortable,
    but I realise there’s simply nothing to be gained from the worry spiral.

    If freelance life is tough, and my income erratic, I’m going to do something about it.
    Buoyed with the confidence that comes with action, I apply for part-time admin jobs.

    As personal trainer Michael observes as we work out on Zoom, I wouldn’t have done this before.
    He’s right. Finally I’ve started to take control.

    Week eight: And the winner is…
    So how have eight weeks of Living Like Liz changed me?

    Physically, I’m in much better shape. I’ve lost 7 lb and taken an extraordinary 5 in off my waist
    and 11 in off my body as a whole.

    Those three pathetic press-ups have become a whopping 40 per workout, and the
    measly 3kg weights are now 6kg, meaning I have proper bicep
    definition. The sleeveless tops will be coming out again this party season.

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    Our essential guide to beating back pain: What’s causing your aches

    My skin is clearer, eyes brighter and face more defined
    because I’ve reduced the carb-inducing bloat. I’m sleeping better and feeling infinitely less anxious.

    Most remarkably – and this is really life-changing – my
    sciatica is almost gone and I can come off strong painkillers.
    I know sciatica can disappear of its own accord, but the
    timing is surely no coincidence. All those exercises have strengthened the muscles around my spine and buttocks and
    I’m convinced it’s done the trick.

    I meet Liz for lunch, nervous about whether she’ll see a difference.
    ‘Oh wow,’ she says, taking a good look at her pupil.
    ‘Those arms! You definitely look younger.’

    We chat for a while and she adds: ‘You also seem more content and optimistic.
    You have an inner glow and a halo of positivity.’

    Well, yes, she would say that, wouldn’t she? (Probably.
    Though Liz is known for her candour, so it’s not a given.) ‘I wasn’t sure you were going to prioritise yourself enough and commit,’ she admits
    ‘You weren’t an easy nut to crack so I’m
    thrilled.’

    I’m delighted with my gold star. And I’m grateful to her, which is
    one of the key lessons I’ve learned. Gratitude makes everything feel better.

    That – along with the kombucha, ice-cold showers (which I have learned
    to love) and the odd tequila – are the habits I’ll hold on to.
    But not (shudder!) the kimchi or flower beds.

    As Liz says, everyone deserves to have a better second half – and if I can do it, anyone
    can.

    A Better Second Half: Dial Back Your Age To Live A Longer,
    Healthier, Happier Life, by Liz Earle (Hodder & Stoughton, £22).

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  175. |Tato stránka má rozhodně všechny informace, které jsem o tomto tématu chtěl a nevěděl jsem, koho se zeptat.|Dobrý den! Tohle je můj 1. komentář tady, takže jsem chtěl jen dát rychlý

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